Yes, planet Earth is asking for help, she needs it badly - and while we're all fairly comfortable in our lives we complain when it's too hot, too cold. We whine and wish that we could afford those designer jeans. That we don't have enough sleep or time in day. That our Starbucks coffee was too cold, too hot. That we we got caught in traffic on our way to work. Sure, even I bitch about a lot of things during the day; it's human nature.
I have been fortunate enough to realize our daily complaints are trivial in nature, I know planet Earth doesn't care. Having traveled the globe at a young age, I realized our world is filled with immense wealth our fortune. Our world, the Western industrialized world, is a world of mass consumption, instant gratification, on the whole, little disregard to our foot print and impact. I am just as guilty as anyone, after all, it's hard to stop and realize just how lucky we are. We are beings that don't want to sacrifice our comforts of life; I mean really, a world without our iPods?
Perhaps I am being a bit critical, I am fairly tenacious in nature, but we need to address our individual footprint and its impact sooner rather then later.
Brands are being to realize the power of social responsibility and the positive impact this transcends both internally and externally. Global warming, climate change or whatever term you want to associate with our Earth's crisis, needs some quick attention.
www.flickoff.org hits the right note and puts it bluntly. Lets fix the problem or we're screwed. So lets cut planet Earth some slack.
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