Anyhow, more coming soon, in the mean time I thought I would share some winning entries from this years entries 2007 Cannes Lions. These examples truly are expectational in their strategic thinking, creative execution and pure cleverness; what drives each of these campaigns are simple yet thought provoking ideas that help shape the message and brand. They certainly are worthy of their recognition and caught my eye as well. Enjoy!
Title: NIKE+
Advertiser/Client: NIKE
Product/Service: RUNNING APPLICATION
Entrant Company, City: R/GA, New York
http://nikeplus.nike.com/nikeplus/ <http://nikeplus.nike.com/nikeplus/
Get The Glass
Agency: Goodby/Silverstein & Partners
Studio that Created it: North Kingdom
Gettheglass.com continues the fantastical story of the Adachis, a family suffering from ailments related to their lack of milk. On the site, viewers play a board game in which they help the Adachi family get a glass of hard to reach milk. Players advance in the game by rolling a pair of virtual dice and driving the Adachis' plumbing van through a series of milk-related challenges all while trying to outrun Fort Fridge security and avoid being sent to Milkatraz. If you make it all they way to the end, Milk sends you an actual "Get the glass" souvenir glass.
http://www.gettheglass.com/
Title: Impossible Is Nothing
Advertiser/Client: Adidas
Entrant Company, City: NetThink, Madrid
The campaign allows the user to draw an impossible wish with a marker that paints a line from where urban elements pop up. Meanwhile a fast runner goes through the line that the user is drawing, linking to a microsite, where users can express what they think is impossible, but they might achieve.
http://62.151.22.210:80/festivales/cannes2007/dibuja/index.htm
Title: Great Pockets
Advertiser/Client: Nokia
Entrant Company, City: FARFAR, Stockholm
Country: SWEDEN
Henry Needle has created an incredible invention, the Great Pockets. These clothes allow you to bring all your multimedia with you at all times. The opposite solution to this is of course to bring all those things in the small and neat shell of the Nokia N95. It's not just one thing, it's a GPS, PC, Camera and more. Therefore the site was created to reflect these opposite ways of carrying all these devices. The visitor comes to the Great Pockets store, and can flip the site 180 degrees to end up in the reality that is a better solution.
http://www.greatpockets.com/index.php
Title: Coca-Cola Videogame
Advertiser/Client: COCA- COLA
Entrant Company, City: WIEDEN+KENNEDY, Portland
The hero of a gritty, car-racing videogame has a change of heart after drinking a Coke.
Click on the Screen Capture image:
http://www.canneslionslive.com/film/win_2_1_01317.htm
Title: CRITIQUE
Advertiser/Client: VOLKSWAGEN
Product/Service: VW CARS
Entrant Company, City: CRISPIN PORTER + BOGUSKY, Miami
Click on the Screen Capture image:
http://www.canneslionslive.com/film/win_2_1_04394.htm
Title: CLARENCE (Cat with Pipe)
Advertiser/Client: FILM SUEZ
Product/Service: BAFICI INDEPENDENT FILM FESTIVAL
Entrant Company, City: LA COMUNIDAD, Buenos Aires
A picture of a cat with a pipe is the saddest picture in the world, but one person doesn't feel the same way.
http://www.canneslionslive.com/film/win_2_1_02823.htm
Title: POWER OF WIND
Advertiser/Client: WIND ENERGY INITIATIVE (EPURON/BMU)
Product/Service: WIND ENERGY
Entrant Company: NORDPOL+ HAMBURG
Wind has a strong nature. Better keep him busy...
http://www.canneslionslive.com/film/win_2_2_03927.htm
Title: HAPPINESS FACTORY
Advertiser/Client: THE COCA-COLA COMPANY
Product/Service: COCA-COLA
Entrant Company: WIEDEN+KENNEDY AMSTERDAM
We take the audience on a journey through a coke vending machine into a fantasy land of wondrous characters and spectacular landscapes contributing to the delivery of the bottle.
http://www.canneslionslive.com/film/win_3_1_02489.htm
Title: SHAKESPEAREAN GECKO
Advertiser/Client: THE THAI OLMPIC FIBRE CEMENT
Product/Service: SHERA CEILING BOARDS
Entrant Company, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Sharing the fate of Romeo and Juliet, one lizard sacrifices his life to be with his lover because of the cracked ceiling problem.
http://www.canneslionslive.com/film/win_3_1_01436.htm
Title: BALD 1
Advertiser/Client: TELECOM
Product/Service: ARNET BROADBAND
Entrant Company, City: SANTO, Buenos Aires
Country: ARGENTINA
A bald guy in a fundraising campaign for hair asks people to join the broadband plan.
http://www.canneslionslive.com/film/win_3_2_03244.htm
http://www.canneslionslive.com/film/win_3_3_03245.htm
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