Ikea is the latest brand to move into the space of flashy online brand experiences. The result?
It's beautiful visually, tonality, and in message, however I felt it lacks in carrying through to the store once you click on an item though, which is a shame since the initial experience is instantly engaging but hampered by the weak ending in the experience when the user leaves this site. Consistency is key to any visually engaging user experience and therefore they must really follow through in their ability to stay engaging at all levels of the online sales funnel.
However, the sites ability to speak to the various shoppers allows this experience to stay relevant and provides key insights to each "persona" group and their needs and wants in relation to shopping at Ikea.
http://www.ikea.com/ms/en_US/rooms_ideas/tcb/index.html
Be sure to click within the video to see different angles which is one in a series of artistic Ikea microsites including this one: http://www.bebravenotbeige.com/
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