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Thursday, May 10, 2007

Sprint Sweetens Mother's Day

http://www.sprintsweets.com/

Goodby and Silverstein's first foray into the Sprint world is very unique, captivating and just plain awesome. Sprint Sweets is a truly expectional and unique creative execution which is highly engaging visually.

Most expectational is that the user can drive their own experience with the customization of the e-card functionality. Of course for those that can't quiet muster the right word, Goodby's talented writers have provided some great ideas to help spread the love this Mother's Day. What I really enjoyed about this site is you feel compelled to engage with experience as the beams of light scroll your customized message to mom. Happy Mother's Day!

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